Microsoft are possibly one of the top innovative software companies recognized all over the world, there is rarely a computer in homes without access to the famous Microsoft Office Programs. The previous CEO Bill Gates is one of the best known entrepreneurs of the computer revolution, Gates relinquished his role as CEO for Microsoft in 2000 to Steve Ballmer although he is still the Chairman of the company. The company offer a wide range of user friendly products from computer and phone software to the Xbox 360.
They are also looking into other areas of the market to exploit such as the break through's in the development of the Worldwide Telescope and their new focus on genetic research. (Microsoft (2011) innovation) The video below is a great example of Microsoft and how they represent innovation, the video shows how Microsoft hope to improve learning within schools in 2019. Take a look, its inspiring......
Microsoft is most recognised for the success of its computer desktop features such as internet explorer and Microsoft office, they have had little competition within these areas and the only competition i can remember is Mozilla Firefox which has been left in the background of internet explorers success. The company also bought out the windows phone which in comparison to the current Blackberry's and Iphones has not been as competitive as they would have liked. Not only were they late entering the competition their was little desire for the product from the company and there were also complaints that their operating systems just were not that good in comparison.
The area that microsoft are excelling within at the minute is the games market with the current Xbox 360 being one of the most wanted consoles and outselling Sony's PlayStation 3. Brightman (2011) states that with the NPD data continuing to trickle in, we know see that 1.21million units of the PS3 were sold during December, certainly not bad but it represents an 11% decline compared to Xbox 360's 42% increase. With December in rear-view, totals can be added and we see that PS3's total for November-December is just 1.74 million compared to Xbox 360's whopping 3.27 million. That represents a difference of 88% somewhat disappointing for Sony.
Microsoft is currently working on a new software app for Smart phones where a GPS system allows the user to see what areas are like and whether they should avoid them. The system is to keep the public safe from dangerous areas and will also give a crime record of the area to give you warning on whether you should avoid it or not. Personally i don't think it will work but we will see speak soon....
Website: Brightman. J, 2011, Xbox 360 Outsells PlayStation 3
http://www.industrygamers.com/news/xbox-360-outsells-ps3-by-88-during-holidays-in-us/
[Internet] Accessed 17/01/12
Website: Microsoft Innovation Page, 2011
http://www.microsoft.com/en-gb/about/innovation.aspx
[Internet] Accessed 17/01/12
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